EMFurn, or Elite Modern Furniture is a relatively new furniture replica company on the market. It is headquartered in Montreal, Canada and was founded in 2013. It sells modern furniture as well as replicas from the midcentury, beyond and earlier. I came upon this company with good spirits as the prices aren’t suspiciously low, or ridiculously high. They are in the mid-range which is generally the best price to search for when seeking out quality reproductions. Before divulging my findings, I want to remark on how this is another Canadian company. I find it interesting how many Canadian companies are hopping on the midcentury reproductions bandwagon. American furniture replica companies need to step up their game, as the only replica companies, ie companies that make reproductions and don’t resell the Herman Miller chairs are Manhattan Home Design and Modern InDesigns.
Solid Homepage but Wrong Info of Designers:
I was impressed by the EMFurn website upon seeing the homepage because it is filled with nice content, looks easy to navigate, welcomes the company with an introduction and is not filled with commands to buy now, as is very common in other e-commerce sites. First impressions are important and the homepage definitely delivered on this front. However, I was not very thrilled with the introduction of the company at the bottom of the page. I can easily shrug off boasting and self-aggrandizement, since this is an important strategy to lure in potential customers. But what I don’t accept is plain lies, which in this case I suspect were not intentional, but it goes to show the lack of research on the part of the EMFurn team. What am I referring to? The introduction states:
“We offer you reproductions of iconic American furniture designs such as the Eames Lounge Chair, Barcelona Chair, Florence Knoll Sofa, the Womb Chair and Le Corbusier…”
The major problem with this claim is that not all of these designers are American, thus neither are their reproductions. The Barcelona chair, for example, was created by Mies van der Rohe who although immigrated to the USA, he had created the Barcelona chair with fellow German Lily Reich in Germany. In fact, that chair was noted as the German representative for the Spanish exposition. But I digress. Le Corbusier, another designer mistaken for being American was a French-Swiss designer. Sure the designs of these Europeans made their way across the pond into the US, but they themselves aren’t American. If they are not knowledgable on their own products, this is a huge problem; how will I know that I can trust their Eames lounge chair replica?
Few Products Details:
I want to iterate that I was overall impressed by the EMFurn homepage, but this feeling was short-lived. I hovered over to the midcentury tab and selected Charles and Ray Eames. Off the bat, I noticed they sell the entire cushioning set of the Eames lounge chair separately, which is not to say it doesn’t come with the chair, it was just available as a purchase. I wondered why anyone would need to buy just the cushion pieces of this chair. The page told me they were replacement cushions. This made me feel uneasy about their Eames lounge chair, as it is a hefty purchase price and size-wise. The fact that EMFurn is pointing out that they are for replacements is telling the chair is not fully assembled and might fall apart in no time. I couldn’t find anything on the product page or the FAQs about the assembly required for this Eames lounge chair.
Then, I noticed something relatively hidden: the page had a link which said “1 Questions Answered.” As it pertained to the Eames Lounge chair replica, I was curious. As it turned out, the question that was answered was in regards to the base and premium models that EMFurn offers of the chair. The base is a model that requires “some” assembly, though it doesn’t state how much or in what region of the chair. The premium model apparently focuses on quality and craftsmanship and comes fully assembled. First off, nowhere on the product page of the Eames chair does it mention that the chair comes in two models. What’s more disquieting is that the question page does not state how much more would the premium one cost. So essentially, the $949 cost of the chair is a false price. The real price is determined by the type of model, which really is the same model, but of different quality.
It’s bad enough that the product page only tells you the dimensions of the chair, its available colors and veneers and NOTHING about the materials used besides wood and leather. This is very suspicious; retailers are not supposed to hide vital information such as what makes up their product from potential customers. I couldn’t tell what the shockmounts are made of, what kind of cushioning is used, if the cushions of the seat and ottoman are interchangeable, let alone the stitching, piping and other properties. Heck, I cannot tell if there even ARE any shockmounts in the EMFurn chair. Companies that sell furniture should not be taking a bare-bones approach to their product descriptions, especially high-end ones that sell classic replicas.
A very attractive trait of EMFurn is that they offer financing support. This shows that they care about all of their prospective customers, not just the ones who readily have $1,000 or more to dish out. An Eames chair replica is always expensive, even the ones that are sold at the lower end of the price spectrum like from Staples. They all approach the $1,000 dollar price. Unlike all the other Eames lounge chair replica sellers, EMFurn has a financing plan which allows the customer to pay small amounts over a certain amount of months to meet the required priced. Currently, the financing option is paying $25 a month, which seems very affordable. I rejoiced upon learning this, as a member of the working class.
Reasonable Pricing & Free Shipping:
At $949 for three wooden veneer choices: rosewood, dark walnut and ashwood and three leather colors: black, brown and white, the price seems very decent. There are very few colors available, but then there are three types of wooden veneers, which is pretty standard. The price isn’t supremely low, as I’d mentioned Staples above and Modern InDesigns in a different review, which charge in the 700-800+ ranges, respectively. It’s also nice that there’s no sales tax for North Americans and standard shipping is free. However, the site makes it clear that the chair will be dropped off at the curb of your driveway or sidewalk, which means you have to carry back to your home with no help from the EMFurn shippers.
I would be extra careful since they list very scarce details about the chair. I don’t know what materials go into the chair, where it was manufactured or for how long I will be warranted. That kind of cancels out the convenience of the price.
More Lies from the Site and Poor Customer Service:
In the About tab, EMFurn declares that as a company they:
“firmly believe that the customer comes before profit and so we place more emphasis on quality of product, quality of service…”
That’s all nice and dandy, but does it hold any truth? Unfortunately it does not. I couldn’t get a hold of any worker. Firstly, there is no chat option, which shows EMFurn is not as customer-centric as it claims to be. If service was a priority, there should be someone to answer questions via chat. As for the lying, the about page also says that someone is available on the phone virtually 24/7. That is a flat-out lie. I called both phone numbers on the website, the one on the contact us page and in the about page. Neither one was answered, mind you this was between the hours of 10-12 pm on a business day, which is a reasonable time. Thus, I am still unaware about the details of the EMFurn Eames lounge chair replica, where it is made and more.
With little-to-no information about the EMFurn Eames lounge chair replica, I would not recommend buying from here, especially since it’s almost impossible to get a hold of any sales person. EMFurn does have great features like free shipping to US residents, international shipping and no sales tax for North Americans. It also helps you with financing the Eames lounge chair. But the covert way they inform of two types of assembly types and the lack of any service, I cannot laud the EMFurn Eames replica. But judging from the close-ups of the chair in the photos, it exudes a cheap look, which I can make an educated judgment about; it is likely to be made in China. The verdict: buy at your own risk, try to talk to someone to scope out all details before you buy.